Social media management for Bride magazine

The task: to boost social media engagement and audience reach for Bride magazine’s Instagram page, and convert clicks through to the website

During my time as an editorial assistant at Archant (now Newsquest), I took over management of Bride magazine’s Instagram in December 2021. I wanted to create organic growth and engagement of the brand. I noticed that only a small number of followers engaged with posts, so I thought I would experiment with Canva to create graphics that tied in with the Bride brand while boosting engagement. The graphics also had to tie in with the brand’s ‘colour of the week’; my editor liked to use sourced images and photographs from within the magazine that tied in with a similar colour palette each week. 

I created a simple Canva graphic template approved by my editor that tied in with the Bride brand’s visuals, with clean lines and a similar font used in the magazine. I then chose a similar colour to what was being used for the Instagram layout that week, and pulled text from various features in the new edition of Bride magazine. Because of this, these graphics gave us the opportunity to spotlight companies that advertised with Bride and highlight the content in the magazine for our online audience, and brands interested in advertising. I also used call to action copy within the Instagram post itself to link the audience back to the website, and researched competitors and relevant hashtags to use for the intended audience.

The result visually broke up content on Bride’s Instagram page, and increased engagement on certain posts.

I would also take online features and blog posts and turn them into bite-sized content for Instagram, linking back to the Bride website. Within a month of managing the Instagram page, audience reach increased by 85%.